Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly growing channel for marketing that most companies have only started taking advantage of in the past few years, however it's very important to leverage - especially if you're investing resources in SEO. While the benefits of using social media may not seem immediately apparent, they are vital for SEO aid. Of the many reasons why you should consider social media as a part of your overall strategy to be online There are five main reasons why it's crucial to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content they like it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals it will bring to your site. These social signals are used by search engines to determine the quality of the content. This is a way for شراء لايكات فيسبوك search engines to determine what people find most useful and what algorithm they believe to be top-quality. If the content you're looking at receives lots of social interaction the content can be indexed.

2.) Link Building
It's long gone from the period when you could just make a request for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links the old-fashioned way: write quality content that is relevant. How do you reach websites that will link to your website, even if they are thought to be "unnatural"? Social media is your solution. Social media enables you to present your content in front of relevant audiences that may be influenced to link to it if it's worth linking to. They will also spread your content among others and increase your reach.

3) Content Amplification
You could create any high quality content you want but it's not going to gain much traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it'll only reach people within your database of marketing. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they will share it with their own followers If they are satisfied with the content. They will also be able to share your content with their followers, increasing your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand awareness and can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
The brand's identity and reputation can inform search engines much about the credibility of your website and the extent to which it can be believed to be in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as a co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your site, as well as aiding by using branded search terms.

5) Social Indexing
Since search engines index social media profiles which means they show up in search results pages. This enables your brand to appear in search results that include branded searches on more than the site of your business. It's even better. Individual tweets from Twitter were at one time indexed and displayed in search results, too - enabling another way for your content to rank in search. However, it was only temporary, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.