Five Reasons Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a rapidly growing channel for marketing that most companies have only started making use of in the last couple of years, yet it's very important to leverage in particular if you're putting resources into search engine optimization. Creating and managing social media accounts are crucial to support SEO initiatives, but the benefits of social media aren't always apparent. Of the many reasons to consider social media as part of your strategy for online, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. If people tweet, share, like, comment or share an article it is referred to as a social engagement. The more social interactions a piece of content has, the more social signals you can build for your site. These social signals are used by search engines to determine the quality of content. It's a way of evaluating what content is popular with users over what their automated algorithm decides is of good quality. If a piece of content receives a lot of engagement on social media It can be quickly classified.

2) Link Building
It's past the time when you could solicit links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build using the old method: make quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media is your answer. Social media can help you present your content in front of relevant groups of people who may be attracted to link to it when it's worthy of linking to. They will also be able to share your content with other people and increase your reach.

3.) The amplifying of content
You can make all the high quality content you want however it will not gain an enormous amount of attention without amplification. Marketing via email can be an excellent method of amplifying content but it will only get to those on your marketing list. The possibility of reaching new audiences is via social media. If you share your content with your followers, they will spread it to their own followers if they find it helpful. The people who share it will share your content with their followers, which will increase your reach. You'll also get relevant traffic, inbound linking as well as social signals and brand recognition All of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website and how much it is respected in their ranking algorithms. Social media is a great way to increase brand recognition and شراء ساعات مشاهدة يوتيوب boosts the visibility of the quality of your content. Google refers to this as co-citation. Making these co-citations with social media can improve Google's trust in your company website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now which means that they show up in the search results pages. This lets your brand appear in search results for branded search queries , which is more than just your own website. This is even better. Individual tweets from Twitter were once searchable and were displayed in the search results. This allowed your site to be more prominent in search. The service was temporary for a couple of months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.