5 Reasons Why Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding marketing channel that many companies have only just begun taking advantage of in the past few years. However, it's very important to leverage particularly if you're investing resources into search engine optimization. Setting up and managing social media accounts is important for supporting SEO efforts, though the benefits are not immediately evident. There are many reasons you should think about social media as part of your strategy for online, here are 5 advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Search engines measure these social signals and use them as an indicator of quality when ranking the content. This allows search engines to determine the content that people are most interested in and what their algorithms consider good quality. If the content you're looking at receives lots of social shares It can be quickly classified.

2) Link Building
It is long past the time when you could go out and ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs must build links by hand - create high quality content that is link-worthy. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an "unnatural" link building method? Social media is the way to go. Social media allows you to place your content in front of relevant groups of people who may be in a position to influence them to link to your content when it's worthy of linking to. These people may also share your content with their friends which will increase the impact of your content.

3) Amplification of content
You can make all the high quality content you want however, it will not get an enormous amount of attention without amplification. Sure, زيادة مشاهدات اليوتيوب, just click for source, email marketing is an effective way to boost content, but it'll only reach those in your marketing database. You can also reach new audiences via social media. Once you share your content, those who follow you will also share it with their following if they find it useful. Then those people will also share it with their friends, further increasing your reach. You'll also get relevant traffic and inbound links social signals, as well as brand awareness All of which can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google refers to as a co-citation. Co-citations can be created through social media , which can help improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear in the search results pages. This lets your company's brand appear in search results for search queries that are branded and not exclusive to your site. It gets even more effective. Individual Tweets from Twitter were initially indexed and included in search results, زيادة مشاهدات اليوتيوب too providing another method for your website to be ranked in the search results. That was only temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.