5 Reasons Social Media Is Crucial For SEO

What can social media provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is an incredibly expanding marketing channel that many businesses have only begun to take advantage of over the last few years, but it's vital to take advantage of it in particular if you're putting efforts in SEO. Making and managing social media accounts is essential to aid in SEO efforts, even though the benefits are not immediately obvious. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long years now. A social engagement is when users like, share, share, or tweet about a piece of content. Content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to rank the content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be as high-quality. A piece of content could be immediately indexed in the event that it's receiving lots of social engagement.

2) Link Building
It's long gone from the period when you could just go out and ask for زيادة مشاهدات اليوتيوب hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write high-quality content that is relevant. How can you get your content to websites that are willing to link to your website, even if the request is thought to be "unnatural"? Social media is the answer. Social media can help you put your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. People who be able to share your content with other people increasing your influence.

3) Content Amplification
It doesn't matter how good your content is, it's not going to get much traction in the absence of amplifying it. Sure, email marketing can be an excellent method to amplify content, but it will only reach those in your marketing database. Social media allows you to increase the reach of your content. If you share your content with your followers, they will spread it to their own followings when they find it useful. This will cause them to spread the word to their networks which will increase the reach of your content. In addition, you'll gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness, all of which can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website as well as how much it should be believed to be in its ranking algorithms. Alongside boosting your content Social media can also create brand awareness. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google's credibility and aid in search results that are branded.

5.) Social Indexing
Since search engines index social media accounts which means they show up in search results pages. This lets your company's brand appear in search results for specific queries that aren't limited to your company website. This is even better. Individual tweets from Twitter were once indexable and were displayed in search results. This allowed your content to be more prominent in searches. The service was temporary for a couple of months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.