5 Reasons Social Media Is Essential For SEO

What does social media have to offer SEO? MWI gets the information frequently from both current and potential clients. While social media has been an increasing marketing channel in recent times, many companies have not yet started to benefit from the potential of it. This is especially true if you are investing in SEO. The creation and management of social media accounts are important for supporting SEO efforts, though the benefits are not immediately obvious. Of the many reasons to think about social media as a part of your online strategy Here are five reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some time now. Social engagements occur when people like, شراء متابعين تويتر comment or share tweets about an article. The more social engagements a piece of content has, the more social signals you send to your website. Search engines measure these signals from social media, and then use them as an element of quality when evaluating content. It's a method of determining the quality of content that people are able to use over what their automated algorithm decides is good quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of social interaction.

2) Link Building
It's long gone of going out and soliciting websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs have to build links the old fashioned way - create high quality content which is relevant to linking. How can you get your content to websites that are willing to link to your content, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to place your content in front of the right people, who could be in a position to influence them to link to your content if it's worth linking to. These users will then promote your content to others and increase your reach.

3.) The amplifying of content
You can make all the excellent content you'd like to, but it won't gain much traction without amplification. Sure, email marketing is an effective way to boost content, but it will only be able to reach people who are in your database of marketing. Social media can help you increase the reach of your content. If you send your content out to your followers, شراء متابعين تويتر they will spread it to their own followers in the event that they find it helpful. They will then spread the word to their networks to increase your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand awareness, all of which are used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. Google calls this co-citation. Building these co-citations using social media can boost Google's trust in your website as well as helping with search queries that are personalized.

5) Social Indexing
Since search engines index social media profiles these profiles are now showing on search results pages. This lets your brand show up in search results for your branded search queries that are not limited to just your company website. This is even better. Individual tweets on Twitter were previously indexed and appeared in search results as well - enabling another way for your website to be ranked in the search results. The program was only temporary, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.