5 Reasons Why Social Media Is Crucial For SEO

What do social media platforms have to offer SEO? At MWI, we get this a lot from current and prospective clients. Although social media has been a growing channel for marketing in recent years, most companies haven't yet begun to make use of it. This is especially true for companies that are investing in search engine optimization. While the benefits of using social media may not be immediately apparent, they're crucial for SEO help. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. When people tweet, like, comment or share the content they like that is known as a social engagement. The more social engagements a piece of content receives, the more social signals you send to your website. These social signals are used by search engines to rank content. This allows search engines to decide the most popular content and what their algorithms consider high-quality. Content can be immediately indexed when it's getting a lot of social interactions.

2) Link Building
It is long past the time when you could solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the traditional way by creating high-quality content that is linked-worthy. But how do you reach websites that are willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media lets you expose your content to relevant audiences who may be willing to link to it, when it's worthy of linking to. Those people will also be able to share your content with their friends, further increasing the influence of your content.

3) Content amplification
The quality of your content is, it won't gain traction until you amplify it. Email marketing can be an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. You can also reach new audiences via social media. When you share your content, the people who follow you will spread it to their networks in the event that they find it helpful. These people will then spread the word to their networks, further increasing your reach. You'll also get relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition, all of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand image and alexa ترتيب المواقع recognition to judge the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. Google calls this co-citation. These co-citations can be built via social media in order to increase Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since the search engines index social media sites, they are now showing in search results pages. This allows your business to show up in search results for your branded search queries , which is more than only your website. It's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results too which gave another means for your content to rank in search. It was only for a short time, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.