5 Reasons Why Social Media Is Crucial For SEO

What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only started to take advantage of over the last few years, but it's vital to take advantage of it when you're investing efforts in search engine optimization. Creating and managing social media accounts are essential to aid in SEO efforts, although the benefits may not be immediately obvious. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. Social engagement occurs the time when people share, like, comment or share a tweet on a piece of content. The more the number of social interactions that a piece content gets, the greater social signals you build to your website. Search engines measure these social signals, and use it as a quality factor when ranking content. It's a method of determining what content people find useful over what their automated algorithm decides is good quality. If the content you're looking at is receiving lots of social engagement the content can be indexable.

2) Link Building
The days of soliciting websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to build links by hand - create high quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media can help. Social media can help you expose your content to of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. People who be able to share your content with other people and boost your authority.

3.) Amplification of content
You can create all the excellent content you'd like to, but it won't gain an enormous amount of attention without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your database of marketing. Social media can help you connect with new audiences through your content. If you publish your content to your followers, they will also share it with their personal followers in the event that they find it helpful. This will cause them to share it with their following, further increasing your reach. As a result, you get lots of relevant traffic and inbound links, as well as social signals , and brand تزويد لايكات يوتيوب awareness All of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand تزويد لايكات يوتيوب Communication and Awareness
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. This is what Google calls a co-citation. Building these co-citations using social media can improve Google's trust in your company web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines index social media websites which means they show as search results. This lets your company's brand appear in search results for branded queries that are not limited to your company website. It's more than that. Tweets on their own from Twitter were once searchable and were displayed in the search results. This enabled your content to rank higher on searches. That was only temporary for a couple of months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.