Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has become a growing channel for marketing in recent times, many firms haven't yet begun to make use of the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. While the benefits of using social media may not seem immediately obvious, they are crucial to SEO help. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. When people tweet, like or comment on the content they like, this is called a social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Search engines evaluate these social signals, and use it as an element of quality when evaluating content. This is a method for search engines to determine the content that people are most interested in and what their algorithm deems as high-quality. Content can also be indexed instantly in the event that it's receiving lots of social interaction.

2) Link Building
It's long gone of going out and زيادة مشاهدات اليوتيوب asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create quality content that is relevant. How do you reach out to websites which are willing to hyperlink to your content, when the request is considered "unnatural"? Social media is the solution. Social media allows you to post your content and share it with relevant audiences who may be willing to link to it, in the event that it's worth linking to. People who be able to share your content with other people, increasing your influence.

3.) The amplifying of content
It doesn't matter how good your content is, it will not gain traction until you amplify it. Marketing via email is great method to boost content but it's only going to be able to reach the people on your list of marketing contacts. Social media can help you connect with new audiences through your content. If you send your content out to your followers, they will share it with their own followings If they are satisfied with the content. The people who share it will recommend your content to their followers, increasing your reach. In return, you earn lots of relevant traffic including inbound links, social signals , and brand awareness All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it should be within their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. Building these co-citations using social media can improve Google's trust and confidence in your website , and will also help by using branded search terms.

5) Social Indexing
Since the search engines are able to index social media websites and display them up in search results pages. This allows your company to be displayed in search results for branded search queries on more than just your own website. But it gets even better than that. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your website to rank higher on the results of a search. The program was only temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.