5 Reasons Social Media Is Essential For SEO

What exactly does social media have to relate to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been a growing channel for marketing over the last few years, many firms haven't yet begun to take advantage of the potential of it. This is particularly important for companies that are investing in SEO. Although the benefits of social media are not immediately apparent, they are essential for SEO aid. Out of the numerous reasons you should think about social media as a part of your online strategy Here are five advantages of it for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. A social engagement happens the time when people share, like, comment or share a tweet on a piece of content. The more social engagements a piece of content is able to get, the more social signals you build to your site. Social signals are utilized by search engines to determine the quality of content. This allows search engines to decide the content that people are most interested in and also what they consider to be top-quality. If a piece of content has a high amount of social interaction it will be immediately classified.

2) Link Building
It's past the period when you could just solicit links from other websites. With the advent of Google's Panda and Penguin algorithms SEOs must build links the traditional way and create content of high-quality that is worthy of linking. What is the best way to reach websites that are willing to link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is the solution. Social media allows you to expose your content to interested audiences who might be willing to link to it should it be worth linking to. Those people will also connect your content to their network which increases the power of your content.

3.) Content Amplification
The quality of your content is, it's unlikely to gain traction until you amplify it. Sure, email marketing can be an effective way to boost content, but it will only reach those in your marketing database. Social media lets you increase the reach of your content. After you have shared your content, those who follow you will also connect with their friends in the event that they find it helpful. They will also share your content with their followers, increasing the reach of your content. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness, all of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and alexa ترتيب المواقع Signals
Brand identity and alexa ترتيب المواقع awareness can tell search engines much about the credibility of your website as well as how much it should be respected in their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. Google refers to this as co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media profiles which means they show as search results. This allows your company to be displayed on search results when you type in branded search queries that are not limited to the site of your business. But it gets even better than that. Individual tweets on Twitter were previously indexed and appeared in search results too - enabling another way for your content to rank in search. The program was only temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.