5 Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun using in the past few years, however it's very important to leverage particularly if you're investing funds into SEO. Setting up and managing social media accounts is crucial to support SEO efforts, though the benefits are not immediately obvious. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long years now. When people share content via Twitter, Facebook, comment or share the content they like This is referred to as social engagement. The more social engagements your content is able to get, the more social signals it will bring to your site. Search engines measure these social signals and then use them as an element of quality when evaluating the content. This allows search engines to determine what people find most useful and شراء ساعات مشاهدة يوتيوب what their algorithms consider top-quality. If the content you're looking at receives lots of social shares the content can be identified.

2) Link Building
It's long gone from the period when you could just make a request for links from other websites. With the advent of Google's Panda and Penguin algorithm SEOs have to perform link building in using the old-fashioned method - create high quality content that is worthy of linking. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media can help. Social media can help you place your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. They will also share your content with their friends, further increasing the influence of your content.

3.) Content amplification
It doesn't matter how high-quality your content is, it will not achieve much success without amplification. Email marketing is an excellent method to amplify content, but it can only reach the people in your database of marketing. Social media enables you to increase the reach of your content. If you publish your content to your followers, شراء ساعات مشاهدة يوتيوب (homesite) they'll be sure to share it with their own followings when they find it useful. The people who share it will recommend your content to their followers, which will increase your reach. As a result, you get a lot of relevant traffic, inbound links, brand recognition and social signals - all of which are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines many things about the quality of your site and how much it should be respected in their ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. Google calls this co-citation. Building these co-citations through social media can boost Google's trust in your company website as well as helping with branded search queries.

5) Social Indexing
Since search engines index social media websites which means they show as search results. This enables your brand to be displayed on search results when you type in branded search queries that are not limited to only your website. It's even more effective. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your content to rank higher in searches. It was only for a short time, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.