Five Reasons Why Social Media Is Important For SEO

What do social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most businesses have only begun to take advantage of over the past few years. However, it's very important to leverage - especially if you're investing resources in search engine optimization. While the advantages of social media might not be immediately apparent, they're crucial for SEO help. Out of the numerous reasons you should think about social media as a part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Social engagement occurs the time when people share, like, comment on, share or tweet about a piece of content. The more social engagements a piece of content is able to get, the more social signals it will bring to your website. These social signals are used by search engines to rank content. This is a way for search engines to identify the content that people are most interested in and what their algorithm deems good quality. If a piece of content receives lots of social engagement, it can be instantly classified.

2.) Link Building
It is long past the moment when you could simply get links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. How can you get your content to websites who are willing to link to your site, if asking them directly would be considered "unnatural"? Social media can help. Social media lets you post your content and زيادة مشاهدات اليوتيوب share it with appropriate audiences that are willing to link to it, should it be worth linking to. People who promote your content to their network which increases the power of your content.

3.) Content Amplification
You can create all the excellent content you'd like to however it will not gain significant traction without the aid of amplification. Yes, email marketing is a great way to amplify content, but it'll only reach the people in your marketing database. You can also reach new audiences through social media. When you share your content, your followers will also be able to share it with their followers should they find it valuable. Then those people will share it with their following to increase your reach. You'll also get relevant traffic as well as inbound linking social signals, as well as brand recognition, all of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's reputation and image to assess the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media can help build an image for your business and also boosts your content. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with brand-name searches.

5) Social Indexing
Search engines have been indexing social media sites since a while which means that they appear in results pages for search engines. This lets your company's brand show up in search results for specific queries that aren't limited to your company website. But it gets even better than that. Individual tweets from Twitter were once searchable and زيادة مشاهدات اليوتيوب displayed in the search results. This allowed your content to be ranked higher in search. It was temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.