Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most businesses have only begun to take advantage of over the last few years, however it's very important to leverage when you're investing resources into search engine optimization. While the benefits of social media may not be immediately apparent, they're crucial for SEO support. Of the many reasons to consider the use of social media in your online strategy There are five main reasons it's important to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. When people tweet, تزويد متابعين تويتر like or comment on a piece of content, this is called a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of content. It's a method of determining the quality of content that people are able to use and what their algorithm decides is top-quality. The content you've created can be immediately indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
It's past the moment when you could simply go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating quality content that is relevant. How do you get in touch with websites that are willing to link to your content , if asking them directly is thought to be an "unnatural" link building practice? Social media is the answer. Social media lets you expose your content to relevant audiences who may be willing to link to your content, if it is worth linking to. These users will then spread your content among others increasing your influence.

3) Content Amplification
You could create any high quality content you want but it's not going to gain any traction without amplifying it. Marketing via email can be a great way of amplifying content but it will only reach people in your marketing list. Social media enables you to expand your reach with your content. If you send your content out to your followers, they'll also share it with their personal followers if they find it helpful. This will cause them to also share it with their friends and increase your reach. In return, you earn a lot of relevant traffic and inbound links, as well as brand recognition and social signals All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand تزويد متابعين تويتر Awareness and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site and how much it is respected in their ranking algorithms. In addition to boosting your content social media can also help create brand awareness. Google refers to this as co-citation. The creation of these co-citations via social media will help improve Google's trust in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines index social media profiles, they are now showing up in search results pages. This allows your business to show up in search results for search queries that are branded and not limited to your company website. It gets even more effective. Individual tweets on Twitter were previously indexed and appeared in search results, too providing another method to get your content noticed in search. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.