5 Reasons Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun taking advantage of in the last few years. However, it's crucial to make use of - especially if you're investing resources into SEO. Making and managing social media accounts are crucial to support SEO initiatives, but the benefits of social media aren't always evident. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some years now. When people share content via Twitter, Facebook or comment on the content, this is called a social engagement. A piece of content that has more social engagements will have more social signals. Search engines look at these signals from social media, and consider it an element of quality when evaluating content. This is a way for search engines to know the content that people are most interested in and what algorithm they believe to be good quality. A piece of content can also be indexed instantly whenever it's attracting a significant amount of social interactions.

2.) Link Building
The days of going out and asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in the traditional way by creating high-quality content that is worthy of linking. How do you get in touch with websites willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media is your solution. Social media lets you publish your content to relevant audiences who may be willing to link to it, in the event that it's worth linking to. People who share your content with their network, further increasing the influence of your content.

3) Amplification of content
The quality of your content is, it won't get much traction unless you amplify it. Email marketing is an excellent method of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. Social media allows you to connect with new audiences through your content. After you have shared your content, your following will be able to share it with their followers when they are satisfied with the content. Then those people will share it with their following which will increase the reach of your content. You will also gain relevant traffic, inbound linking, شراء متابعين تيك توك social signals, and brand awareness, all of which can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Apart from boosting the quality of your content social media also aids in increase brand شراء متابعين تيك توك recognition. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust in your company web page and also assist by using branded search terms.

5) Social Indexing
Since search engines index social media sites these profiles are now showing as search results. This allows your company to be displayed in search results that include branded search queries on more than the site of your business. This gets better. Individual tweets on Twitter were initially indexed and included in search results as well giving another opportunity for your website to be ranked in search. The program was only temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.