5 Reasons Why Social Media Is Important For SEO

What exactly does social media have to relate to SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is rapidly growing marketing channel that most companies have only started to take advantage of over the past couple of years, yet it's essential to utilize it - especially if you're investing resources in search engine optimization. Although the benefits of social media may not be immediately obvious, they are crucial to SEO support. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some years now. When people share content via Twitter, Facebook or comment on the content they like that is known as a social engagement. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to rank the content. This allows search engines to identify what content people consider to be most valuable and what their algorithm deems as high-quality. If the content you're looking at receives lots of engagement on social media it will be immediately indexable.

2.) Link Building
It's long gone of asking for websites to link to yours. With the emergence of Google's Panda and Penguin algorithms SEOs must perform link building in the old fashioned way to create quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media can help you put your content in front of relevant groups of people who may be convinced to link to it should it be worthy of linking to. People who be able to share your content with other people, increasing your influence.

3.) Content amplification
No matter how top-quality the content you publish, it's not going to be popular without amplification. Marketing via email can be great method to boost content , but it can only reach people in your marketing list. You can also reach new audiences through social media. If you share your content, the people who follow you will also share it with their following if they find it useful. The people who share it will be able to share your content with their followers, increasing the reach of your content. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition These can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can tell search engines a lot about the quality of your site and how much it is respected in their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. This is what Google calls co-citation. These co-citations are built through social media to improve Google's trust and help with branded searches.

5.) Social Indexing
Since search engines are able to index social media accounts which means they show up in search results pages. This lets your brand appear in search results that include branded search queries , which is more than only your website. This gets more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results too giving another opportunity for شراء مشتركين يوتيوب (https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%aa%d8%b1%d9%83%d9%8a%d9%86-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8) your website to be ranked in the search results. However, it was only temporary, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.