5 Reasons Why Social Media Is Important For SEO

What do social media have to have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many businesses have only recently begun using in the past few years, but it's essential to utilize it - especially if you're investing funds into search engine optimization. While the advantages of social media may not be immediately apparent, they are vital for SEO support. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. The more social interactions a piece of content has, the more social signals you send to your site. These social signals are used by search engines to rank the content. It's a way to measure what content people find useful and what their algorithm decides is good quality. A piece of content can be immediately indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's long gone of asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to create links in by hand - create high quality content that is link-worthy. How do you reach websites who are willing to link to your content, when the request is considered "unnatural"? Social media is the way to go. Social media allows you to present your content in front of relevant audiences that may be attracted to link to it when it's worthy of linking to. They will also share your content with others increasing your influence.

3) Content Amplification
It doesn't matter how high-quality your content is, it won't gain traction without amplification. Sure, email marketing is an excellent method to amplify content, but it will only reach the people in your marketing database. Social media allows you to increase the reach of your content. If you post your content to your followers, they'll share it with their own followings in the event that they find it helpful. They will also promote your content to their followers, which will increase your reach. As a result, you get lots of relevant traffic such as inbound links, branding awareness and social signals These are all utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand name and reputation to determine the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Aside from amplifying your content social media can also help increase brand recognition. This is what Google calls a co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media sites, they are now showing as search results. This lets your brand show up on search results when you type in branded search queries on more than the site of your business. It's even better. Individual tweets on Twitter were initially indexed and included in search results, too giving another opportunity for your content to rank in the search results. It was only for a short time, however it was a short-term solution, and شراء متابعين تويتر Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.