5 Reasons Social Media Is Crucial For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the last few years, however it's very important to leverage when you're investing resources in SEO. The creation and management of social media accounts are extremely important for supporting SEO efforts, though the benefits may not be immediately obvious. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time. If people tweet, share, like, comment or share the content they like, this is called a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to rank content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithms consider top-quality. If a piece of content has a high amount of engagement on social media It can be quickly indexed.

2) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Since the introduction of Google's Panda and شراء لايكات فيسبوك Penguin algorithms SEOs have to do link building by hand شراء لايكات فيسبوك - create high quality content that is worthy of linking. How can you get your content to websites who are willing to link to your content, when asking them directly would be thought to be "unnatural"? Social media is your answer. Social media allows you to post your content and share it with interested audiences who might be willing to link to it, if it is worth linking to. These users will then promote your content to others, increasing your influence.

3.) Content Amplification
You can create all the excellent content you'd like to however it will not gain significant traction without the aid of amplification. Email marketing is a great way to amplify content, but it can only be able to reach people who are in your marketing database. Social media lets you expand your reach with your content. If you post your content to your followers, they will share it with their own followings when they find it useful. This will cause them to spread the word to their networks, further increasing your reach. You will also gain relevant traffic as well as inbound linking, social signals, and brand awareness, all of which are used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your site's content and how much it should be trusted in its ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google's credibility and aid in branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while so they can now show up in the search results pages. This lets your brand be displayed in search results for your branded search queries , which is more than just your company website. This gets more effective. Individual Tweets from Twitter were previously indexed and appeared in search results too which gave another means to get your content noticed in search. It was only temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.