5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun to take advantage of over the last few years, but it's very important to leverage particularly if you're investing resources in SEO. Although the benefits of social media are not immediately apparent, they're essential for SEO help. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and سيرفر زيادة اشتراكات other major search engines have been using online chat as part of their ranking algorithms for quite some time. Social engagement occurs when users like, share on, share or tweet about content. The more social engagements a piece of content gets, the greater social signals you can build for your website. These social signals are used by search engines to determine the quality of the content. This allows search engines to determine what content people consider to be most valuable and سيرفر زيادة اشتراكات what their algorithms consider top-quality. A piece of content could be quickly indexed when it's getting a lot of social interactions.

2) Link Building
There are no more days of asking for websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way by creating high-quality content which is relevant to linking. How do you reach out to websites that will link to your content, when the request is thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, should it be worth linking to. Those people will also share your content with their friends, further increasing the influence of your content.

3) Amplification of content
You can create all the top-quality content you like, but it won't gain much traction without amplification. Marketing via email can be an effective method to increase the reach of your content , but it can only be able to reach the people on your marketing list. Social media allows you to expand your reach with your content. When you share your content, your followers will also be able to share it with their followers when they are satisfied with the content. Then those people will also share it with their friends to increase your reach. As a result, you get many relevant visitors such as inbound links, social signals and brand awareness All of these are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. These co-citations are built via social media in order to increase Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media sites for some time now, which means they now appear in search result pages. This enables your brand to appear on search results when you type in branded searches on more than only your website. It's more than that. Individual tweets from Twitter were once indexable and included in search results. This allowed your content to rank higher in the results of a search. That was only temporary for a couple of months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.