Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? MWI gets this information a lot from clients who are prospective or current. Social media is rapidly growing marketing channel that most businesses have only recently begun using in the past few years, but it's very important to leverage in particular if you're putting funds into search engine optimization. While the benefits of using social media might not be immediately apparent, they are vital for SEO support. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. Social engagement occurs the time when people share, like, زيادة متابعين تويتر comment on, share or tweet on a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to rank content. It's a way to determine what content is popular with users and what their algorithm decides is of good quality. If an article receives a lot of engagement on social media the content can be identified.

2.) Link Building
It's long gone of soliciting websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to create links in by hand and create content of high-quality that is linked-worthy. What is the best way to reach websites which are willing to hyperlink to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media lets you share your content with appropriate audiences that are willing to link to it, in the event that it's worth linking to. These people may also share your content with their friends and increase the reach of your content.

3) Amplification of content
The quality of your content is, it's not going to get much traction until you amplify it. Marketing via email is a great way of amplifying content but it will only be able to reach the people on your marketing list. The possibility of reaching new audiences is via social media. Once you share your content, your followers will spread it to their networks should they find it valuable. The people who share it will be able to share your content with their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic including inbound links, brand recognition and social signals All of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as a co-citation. These co-citations are built through social media , which can help improve Google's trust and help with branded searches.

5.) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now appear in search result pages. This allows your business to appear in search results for زيادة متابعين تويتر specific queries that aren't exclusive to your site. It gets even better. Tweets that were individual from Twitter could be indexed and included in the search results. This enabled your content to be ranked higher in searches. However, it was only temporary the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.