5 Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has become a growing channel for marketing in recent years, the majority of companies have not yet started to make use of it. This is especially true to consider if you're planning to invest in SEO. Creating and managing social media accounts are important to assist in SEO efforts, even though the benefits may not be immediately obvious. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time. Social engagement occurs when people comment, like or share tweets about content. Content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to rank the content. This allows search engines to know what people find most useful and what their algorithms consider high-quality. If the content you're looking at receives a lot of social shares it will be immediately classified.

2) Link Building
It's past the time that you could make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs have to create links in by hand by creating high-quality content that is linked-worthy. How do you reach websites who are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media enables you to place your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. They will also share your content with others and increase your reach.

3) Content amplification
No matter how top-quality your content is, it's unlikely to be popular without amplification. Marketing via email can be great method to boost the content you create, but it won't reach those in your marketing list. Social media can help you reach new audiences with your content. If you share your content with your followers, they'll share it with their own followers if they find it helpful. These people will then also share it with their friends to increase your reach. Additionally, alexa ترتيب المواقع you will gain relevant traffic, inbound linking, social signals, and brand awareness These can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website and how much it should be respected in their ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. Google calls this co-citation. These co-citations are built by using social media to boost Google's credibility and aid in search results that are branded.

5.) Social Indexing
Since search engines index social media profiles these profiles are now showing on search results pages. This allows your business to appear in search results that include branded search queries on more than the site of your business. It gets even better. Tweets that were individual from Twitter were once indexable and included in the search results. This allowed your content to rank higher on search. It was temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.