5 Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear this a lot from potential and current clients. While social media has been an increasing channel for marketing in recent times, many companies haven't yet begun to profit from the potential of it. This is especially true if you are investing in search engine optimization. While the benefits of using social media might not be immediately obvious, they are crucial for SEO aid. Out of the numerous reasons to think about social media as a part of your online strategy Here are five reasons it's important to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. A social engagement is when people like, comment, share, or tweet about a piece of content. The more social interactions a piece of content is able to get, the more social signals you build to your website. These social signals are used by search engines to determine the quality of content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be of high quality. The content you've created can be immediately indexed when it's getting a lot of engagement on social media.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make high-quality content that is relevant. What is the best way to reach websites that will link to your content, when they are considered "unnatural"? Social media is your answer. Social media lets you expose your content to people who are willing to link to your content, should it be worth linking to. They will also promote your content to their network which will increase the impact of your content.

3.) The amplifying of content
You could create any high quality content you want however it will not gain any traction without amplifying it. Email marketing can be great method to boost content but it's only going to reach people in your marketing list. The possibility of reaching new audiences is through social media. If you post your content to your followers, they will share it with their own followers If they are satisfied with the content. This will cause them to share it with their following, further increasing your reach. As a result, you get a lot of relevant traffic and inbound links, as well as social signals and brand awareness These are all used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it must be within their ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media websites which means they show on search results pages. This allows your brand to be displayed in search results for specific queries that aren't limited to your company website. It gets even better. Individual tweets from Twitter were once indexed and included in search results. This allowed your site to rank higher in search. It was only temporary for a couple of months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for شراء مشتركين يوتيوب getting your content ranked.