5 Reasons Why Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a rapidly growing channel for marketing that most companies have only just begun to take advantage of over the past few years, موقع تزويد مشاهدات but it's very important to leverage when you're investing funds into SEO. Creating and managing social media accounts are extremely essential to aid in SEO efforts, although their benefits aren't immediately evident. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some period of time. When people tweet, like or comment on an article that is known as a social engagement. The more social engagements a piece of content has, the more social signals you send to your site. Search engines measure these social signals, and consider it an element of quality when evaluating content. This is a way for search engines to identify the most popular content and also what they consider to be good quality. A piece of content can be instantly indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's past the moment when you could simply get links from other websites. With the emergence of Google's Panda and Penguin algorithm SEOs must perform link building in the old fashioned way to create quality content that is linked-worthy. What is the best way to reach websites which are willing to hyperlink to your website, even if they are considered "unnatural"? Social media can help. Social media lets you publish your content to people who are willing to link to it, when it's worthy of linking to. People who share your content with others and increase your reach.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it's not going to achieve much success until you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it can only reach those in your marketing database. Social media allows you to connect with new audiences through your content. If you share your content with your followers, they will spread it to their own followers in the event that they find it helpful. This will allow them to promote your content to their followers, increasing the reach of your content. In return, you will gain lots of relevant traffic, inbound links, brand recognition and social signals - all of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your website , and will also help by using branded search terms.

5) Social Indexing
Since search engines index social media profiles these profiles are now showing on search results pages. This allows your brand to appear in search results for brand-related queries, which aren't exclusive to your site. This is even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your website to be ranked in search. That was only temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.