Five Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast growing channel for marketing that most companies have only started making use of in the last few years, but it's very important to leverage particularly if you're investing resources in SEO. Setting up and managing social media accounts is important for supporting SEO efforts, though the benefits are not immediately apparent. Out of the numerous reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time. Whenever people tweet, like, comment or share a piece of content, this is called a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your website. Search engines evaluate these signals from social media, and consider it an indicator of quality when ranking content. It's a way of evaluating the content that people consider useful over what their algorithm determines to be of good quality. The content you've created can be quickly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
Long gone are the days of soliciting websites to add links to yours. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to build links the old fashioned way by creating high-quality content that is linked-worthy. How do you reach out to websites who are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media allows you to present your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also promote your content to their networks which increases the power of your content.

3) Content Amplification
It doesn't matter how good the content you publish, it's not going to gain traction unless you amplify it. Marketing via email is an excellent method of amplifying content but it will only reach those in your marketing list. Social media enables you to connect with new audiences through your content. After you have shared your content, the people who follow you will also share it with their following if they find it useful. These people will then recommend your content to their followers, increasing the reach of your content. In return, you gain an abundance of relevant traffic including inbound links, social signals and شراء لايكات فيسبوك brand شراء لايكات فيسبوك awareness These are all utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. Google calls this co-citation. The creation of these co-citations via social media can boost Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media profiles which means they show as search results. This allows your company to be displayed in search results that include branded search queries on more than just your company website. This is even more effective. Tweets on their own from Twitter were once indexable and displayed in the search results. This enabled your content to be more prominent in the results of a search. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.