5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing in recent years, most businesses have yet to profit from it. This is especially important when you're investing in search engine optimization. While the advantages of social media may not seem immediately apparent, they're vital for SEO help. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time. Social engagement occurs when people comment, like, share, or tweet about a piece of content. The more social engagements a piece of content receives, the more social signals you send to your site. Search engines analyze these signals from social media, and consider it an index of quality when ranking content. It's a method of determining the quality of content that people are able to use and what their algorithm determines to be good quality. The content you've created can be quickly indexed if it's receiving a lot of social interactions.

2) Link Building
It's long gone from the moment when you could simply make a request for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. How do you reach out to websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media is the solution. Social media allows you to publish your content to relevant audiences who may be willing to share it with others, if it is worth linking to. People who promote your content to their networks which increases the power of your content.

3.) Amplification of content
It doesn't matter how high-quality the content you publish, it's unlikely to be popular until you amplify it. Sure, email marketing can be an effective way to boost the content, but it'll only be able to reach people who are in your marketing database. Social media enables you to expand your reach with your content. After you have shared your content, the people who follow you will be able to share it with their followers in the event that they find it helpful. They will also be able to share your content with their followers, increasing your reach. In return, شراء متابعين تيك توك you gain an abundance of relevant traffic including inbound links, social signals and brand awareness All of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your site's content and how much it is believed to be in its ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google calls a co-citation. These co-citations can be developed by using social media to boost Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now so they can now show up in search result pages. This allows your business to be listed in search results on search queries that are branded and not limited to your company website. However, it's even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results too giving another opportunity for your content to rank in the search results. That was only temporary for a few months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.