Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is especially true for companies that are investing in SEO. Making and managing social media accounts is extremely essential to aid in SEO efforts, شراء مشتركين يوتيوب even though the benefits may not be immediately apparent. Out of the numerous reasons why you should consider social media as part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and شراء مشتركين يوتيوب other search engines rely on online conversations as part of their ranking algorithms. Whenever people tweet, like, comment or share the content they like that is known as a social engagement. The more social interactions a piece of content is able to get, the more social signals it will bring to your site. Social signals are utilized by search engines to rank content. This is a way for search engines to identify the content that people are most interested in and what their algorithms consider high-quality. The content you've created can be quickly indexed if it's receiving a lot of social interaction.

2.) Link Building
It's long gone of going out and soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to do link building by hand and create content of high-quality that is linked-worthy. How do you reach websites who are willing to link to your site, if they are considered "unnatural"? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, when it's worthy of linking to. People who share your content with their friends, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good your content is, it won't be popular unless you amplify it. Email marketing is an excellent method to amplify content, but it can only be able to reach people who are in your marketing database. Social media lets you reach new audiences with your content. After you have shared your content, those who follow you will spread it to their networks in the event that they find it helpful. These people will then spread the word to their networks, further increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand awareness All of which can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content Social media can also build brand awareness. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they show up in results pages for search engines. This allows your business to be listed in search results on brand-related queries, which aren't limited to your company website. But there's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well giving another opportunity to ensure your content's ranking in search. The program was only temporary, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.