Five Reasons Why Social Media Is Essential For SEO

What do social media have to in relation to SEO? MWI gets this information a lot from prospective and current clients. While social media has become an increasingly popular channel for marketing in recent times, many companies have not yet started to take advantage of it. This is particularly important for companies that are investing in SEO. While the benefits of using social media might not be immediately obvious, they are vital for SEO support. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some time. When people tweet, like, comment or share a piece of content that is known as a social engagement. Content with more social engagements will be able to show more social signals. Search engines look at the social signals they receive, and use it as an element of quality when evaluating content. It's a way of evaluating what content people find useful over what their algorithm decides is of good quality. If the content you're looking at has a high amount of engagement on social media It can be quickly indexed.

2.) Link Building
It's been a long period when you could just solicit hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs have to create links in the traditional way and create content of high-quality that is linked-worthy. What is the best way to reach websites who are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to it, in the event that it's worth linking to. They will also share your content with their networks which will increase the impact of your content.

3) Content Amplification
You can create all the top-quality content you like, but it won't gain an enormous amount of attention without amplification. Email marketing can be great method to boost content but it's only going to get to those on your marketing list. Social media can help you increase the reach of your content. After you have shared your content, those who follow you will also connect with their friends should they find it valuable. These people will then recommend your content to their followers, thereby increasing your reach. In return, you earn many relevant visitors such as inbound links, brand recognition and alexa ترتيب المواقع social signals All of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it must be within their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. Google calls this co-citation. These co-citations can be built by using social media to boost Google's trust and assist with search results that are branded.

5) Social Indexing
Since the search engines index social media websites and display them up in search results pages. This allows your business to be displayed in search results for your branded search queries , which is more than just your company website. This is even better. Individual tweets on Twitter were at one time indexed and displayed in search results as well providing another method to get your content noticed in the search results. That was only temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.