Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has become a growing channel for marketing in recent years, the majority of firms haven't yet begun to take advantage of the potential of it. This is especially true if you are investing in SEO. Creating and managing social media accounts is extremely important for supporting SEO efforts, although the benefits may not be immediately obvious. Out of the numerous reasons you should think about social media as part of your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. A social engagement happens the time when people share, like, comment on, share or tweet on a piece of content. The more social interactions a piece of content receives, زيادة مشاهدات اليوتيوب the more social signals you can build for your website. Search engines evaluate the social signals they receive, and use them as an index of quality when ranking content. This is a way for search engines to know the most popular content and what their algorithms consider as high-quality. The content you've created can be immediately indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
It's long gone from the period when you could just get links from other websites. With the emergence of Google's Panda and Penguin algorithm SEOs have to do link building the old fashioned way - create high quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your content , if asking them directly is considered an "unnatural" link building technique? Social media is the way to go. Social media lets you post your content and share it with people who are willing to share it with others, in the event that it's worth linking to. These people may also share your content with their network and increase the reach of your content.

3.) Content Amplification
The quality of the content you publish, it will not gain traction until you amplify it. Email marketing can be great method to boost content , but it can only reach those in your marketing list. It is possible to reach new audiences through social media. If you share your content, the people who follow you will also share it with their following when they are satisfied with the content. They will also be able to share your content with their followers, which will increase your reach. In return, you earn lots of relevant traffic including inbound links, social signals and brand awareness These are all utilized by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines a lot about the quality of your website and the extent to which it can be respected in their ranking algorithms. Aside from amplifying your content Social media can also create brand زيادة مشاهدات اليوتيوب awareness. This is what Google calls co-citation. These co-citations can be built through social media , which can help improve Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since the search engines are able to index social media accounts which means they show on search results pages. This lets your company's brand be displayed in search results for brand-related queries, which aren't exclusive to your site. This gets better. Individual tweets from Twitter were at one time indexed and displayed in search results too - enabling another way to get your content noticed in search. This was just temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.