Five Reasons Why Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a fast growing marketing channel that most businesses have only recently begun taking advantage of in the past few years, however it's essential to utilize it - especially if you're investing efforts in SEO. Setting up and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits may not be immediately obvious. There are many reasons you should think about social media as a part of your overall strategy to be online Here are five reasons it's important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long years now. Whenever people tweet, like or comment on the content they like This is referred to as social engagement. A piece of content that has more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to determine what content people find useful over what their algorithm decides is top-quality. The content you've created can be instantly indexed if it's receiving a lot of engagement on social media.

2) Link Building
Long gone are the days of going out and asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithm SEOs must build links by hand and create content of high-quality that is worthy of linking. How do you get in touch with sites that would be willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media is the solution. Social media lets you publish your content to interested audiences who might be willing to share it with others, should it be worth linking to. They will also connect your content to their networks which increases the power of your content.

3.) Content Amplification
It doesn't matter how good your content is, شراء مشتركين يوتيوب (her explanation) it's not going to get much traction until you amplify it. Marketing via email can be a great way of amplifying content , but it can only get to those on your list of marketing contacts. It is possible to reach new audiences through social media. When you share your content, those who follow you will connect with their friends when they are satisfied with the content. They will then spread the word to their networks which will increase the reach of your content. In return, you will gain a lot of relevant traffic and inbound links, as well as branding awareness and social signals All of which are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it must be when they rank it in their algorithms. Alongside boosting your content, social media also helps create brand awareness. This is what Google refers to as a co-citation. Building these co-citations using social media can boost the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing
Since search engines are able to index social media profiles and display them in search results pages. This allows your company to be displayed on search results when you type in branded search queries that are not limited to just your company website. But it gets even better than that. Individual tweets on Twitter were previously indexed and appeared in search results as well providing another method for your website to be ranked in the search results. However, it was only temporary the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.