5 Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear this a lot from the current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only started taking advantage of in the last few years, however it's very important to leverage in particular if you're putting efforts in SEO. Setting up and managing social media accounts are crucial to support SEO efforts, though the benefits of social media aren't always apparent. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. Social engagement occurs when users like, share or share tweets about content. Content that has more social engagements will show higher social signals. Search engines analyze these social signals, and consider it a quality factor when ranking content. This allows search engines to decide what people find most useful and what algorithm they believe to be top-quality. A piece of content could be instantly indexed whenever it's attracting a significant amount of social interaction.

2) Link Building
It is long past the period when you could just go out and ask for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the traditional way - create high quality content which is relevant to linking. But how do you reach websites willing to link to your website if you ask them directly, which is an "unnatural" practice for building links? Social media can help. Social media lets you present your content in front of the right people, who could be in a position to influence them to link to your content if it's worth linking to. Those people will also promote your content to their friends and increase the reach of your content.

3.) Content Amplification
It doesn't matter how good the content you publish, it's unlikely to achieve much success unless you amplify it. Email marketing can be an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media enables you to increase the reach of your content. Once you share your content, شراء ساعات مشاهدة يوتيوب your followers will share it with their following in the event that they find it helpful. This will cause them to be able to share it with their followers and increase your reach. Additionally, you will gain relevant traffic as well as inbound linking, social signals, and brand recognition All of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. These co-citations can be developed via social media in order to increase Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since search engines are able to index social media websites and display them in search results pages. This allows your business to show up in search results for search queries that are branded and not limited to your company website. It's even better. Individual tweets on Twitter were once indexed and shown in search results, too - enabling another way for your content to rank in search. The program was only temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.