Five Reasons Why Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly expanding marketing channel that many companies have only just begun taking advantage of in the past couple of years, yet it's vital to take advantage of it in particular if you're putting efforts in search engine optimization. Although the benefits of social media might not be immediately apparent, they're essential for SEO support. Of the many reasons to think about the use of social media in your online strategy Here are five reasons why it is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for زيادة مشاهدات اليوتيوب a long years now. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. The more social engagements a piece of content has, the more social signals you can build for your site. Search engines look at the social signals they receive, and then use them as a quality factor when ranking the content. It's a way to measure the content that people consider useful and what their algorithm determines to be of good quality. If the content you're looking at is receiving lots of social engagement, it can be instantly indexed.

2) Link Building
The days of soliciting websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach sites who are willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the solution. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it when it's worthy of linking to. These users will then spread your content among others, increasing your influence.

3) Content Amplification
You can create all the high quality content you want but it's not going to gain any traction without amplifying it. Email marketing is an excellent method of amplifying content , but it can only get to those on your marketing list. Social media lets you connect with new audiences through your content. If you share your content, your followers will also connect with their friends in the event that they find it helpful. This will cause them to also share it with their friends and increase your reach. In return, you gain lots of relevant traffic, inbound links, brand recognition and social signals All of these are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. This is what Google refers to as a co-citation. The creation of these co-citations via social media can improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now appear on results pages for search engines. This lets your company's brand be displayed in search results for search queries that are branded and not only restricted to your business's website. This is even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means for your content to rank in the search results. The service was temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.