Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most companies have only started making use of in the past few years, but it's essential to utilize it - especially if you're investing resources in search engine optimization. Making and managing social media accounts is extremely important for supporting SEO efforts, even though the benefits of social media aren't always evident. There are many reasons to consider social media as a part of your strategy for online, here are 5 advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long years now. A social engagement happens the time when people share, like, comment on, share or tweet about content. The more the number of social interactions that a piece content receives, the more social signals it will bring to your site. These social signals are used by search engines to determine the quality of content. It's a way to determine the content that people consider useful over what their algorithm decides is good quality. If the content you're looking at receives a lot of engagement on social media it will be immediately indexable.

2.) Link Building
It's long gone of going out and asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms SEOs must perform link building in the traditional way - create high quality content that is link-worthy. How do you get in touch with websites willing to link to your site if asking them directly is considered an "unnatural" link building practice? Social media is the answer. Social media lets you expose your content to relevant audiences who may be willing to link to it if it is worth linking to. Those people will also be able to share your content with their network, further increasing the influence of your content.

3) Content Amplification
You can create all the top-quality content you like, but it won't gain an enormous amount of attention without amplification. Email marketing can be an excellent method of amplifying content but it will only reach those in your marketing list. You can reach new audiences through social media. If you share your content, your followers will be able to share it with their followers if they find it useful. They will then spread the word to their networks, further increasing your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand awareness and can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines will use your brand's name and alexa ترتيب المواقع, socialwb.com, reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media aids in building brand awareness and amplifies the quality of your content. This is what Google calls co-citation. The creation of these co-citations via social media can boost Google's trust in your company website as well as helping with branded search queries.

5) Social Indexing
Since the search engines index social media profiles and display them in search results pages. This lets your brand show up in search results for branded search queries on more than just your own website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results too providing another method to get your content noticed in the search results. The program was only temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.