5 Reasons Why Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from the current and potential clients. Although social media has been an increasing channel for marketing over the last few years, many businesses have yet to profit from it. This is especially important if you are investing in SEO. The creation and management of social media accounts is important to assist in SEO efforts, even though the benefits of social media aren't always apparent. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook, comment or share a piece of content that is known as a social engagement. A piece of content with more social engagements will have more social signals. Social signals are utilized by search engines to rank the content. It's a method of determining the quality of content that people are able to use over what their algorithm determines to be good quality. If something receives lots of social interaction, it can be instantly indexable.

2) Link Building
It's been a long time when you could make a request for links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs must perform link building in the old fashioned way - create high quality content that is worthy of linking. How do you get in touch with websites willing to link to your site if asking them directly is considered an "unnatural" practice for building links? Social media is the way to go. Social media allows you to share your content with interested audiences who might be willing to link to it when it's worthy of linking to. They will also promote your content to others and increase your reach.

3.) Content Amplification
You can create all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Email marketing can be great method to boost the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media can help you increase the reach of your content. If you send your content out to your followers, they'll be sure to share it with their own followers If they are satisfied with the content. These people will then be able to share your content with their followers, thereby increasing your reach. In return, you gain a lot of relevant traffic, inbound links, brand recognition and social signals All of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand alexa ترتيب المواقع Awareness and Signals
The brand's identity and reputation can inform search engines many things about the quality of your site's content and the extent to which it can be respected in their ranking algorithms. In addition to boosting your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. The creation of these co-citations via social media can boost the trust Google has in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since search engines index social media profiles and display them on search results pages. This allows your brand to be listed in search results on specific queries that aren't only restricted to your business's website. It gets even better. Individual tweets from Twitter could be indexed and included in the search results. This allowed your site to rank higher in searches. It was only temporary for a couple of months until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.