5 Reasons Why Social Media Is Essential For SEO
What does social media have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun using in the past couple of years, yet it's essential to utilize it - especially if you're investing funds into search engine optimization. While the benefits of social media are not immediately apparent, they're vital for SEO support. Below are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some time now. A social engagement is when people like, comment or share a tweet about a piece of content. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your site. Search engines look at these social signals, and use them as a quality factor when ranking the content. This is a way for search engines to determine the content that people are most interested in and what algorithm they believe to be as high-quality. If the content you're looking at has a high amount of engagement on social media, it can be instantly classified.
2) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building method? Social media is your answer. Social media allows you to put your content in front of relevant audiences that may be influenced to link to it when it's worthy of linking to. They will also be able to share your content with other people and boost your authority.
3.) Content amplification
It doesn't matter how good the content you publish, it won't gain traction in the absence of amplifying it. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach those in your database of marketing. The possibility of reaching new audiences is via social media. If you share your content, the people who follow you will also be able to share it with their followers if they find it useful. The people who share it will recommend your content to their followers, increasing your reach. In return, you will gain an abundance of relevant traffic such as inbound links, social signals , and brand awareness All of these are used by search engines to judge the quality of the content.
content amplification lifecycle
4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines many things about the quality of your site's content and how much it is considered reliable in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your web page and also assist with search queries that are personalized.
5.) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now show up in the search results pages. This lets your company's brand be displayed in search results for branded queries that are not limited to your company website. This gets more effective. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity to get your content noticed in the search results. The program was only temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for شراء متابعين تيك توك getting your content ranked.
