Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun to take advantage of over the past few years. However, it's essential to utilize it - especially if you're investing efforts in SEO. Although the benefits of social media might not be immediately obvious, they are essential for SEO support. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. A social engagement happens when people comment, like or share a tweet about an article. A piece of content that has the highest number of social engagements will have more social signals. These social signals are used by search engines to rank content. This is a way for search engines to identify the most popular content and what their algorithm deems good quality. If something has a high amount of engagement on social media It can be quickly indexable.

2.) Link Building
It's long gone from the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write high-quality content that is relevant. But how do you reach sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media allows you to place your content in front of people who are interested and شراء لايكات فيسبوك could be convinced to link to it should it be worthy of linking to. These people will be able to share your content with other people and boost your authority.

3) Content Amplification
The quality of the content you publish, it will not achieve much success unless you amplify it. Email marketing can be a great way of amplifying the content you create, but it won't reach people in your list of marketing contacts. The possibility of reaching new audiences is through social media. Once you share your content, those who follow you will also spread it to their networks if they find it useful. This will cause them to also share it with their friends, further increasing your reach. You'll also get relevant traffic as well as inbound linking as well as social signals and brand awareness and can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your site's content and how much it is considered reliable in their ranking algorithms. Social media can help build brand awareness and amplifies your content. This is what Google calls a co-citation. These co-citations can be built through social media , which can help improve Google's credibility and aid in branded searches.

5) Social Indexing
Since the search engines index social media sites and display them up in search results pages. This allows your business to be displayed in search results for branded search queries , which is more than just your company website. It gets even better. Individual tweets from Twitter were once indexable and included in the search results. This allowed your site to rank higher in the results of a search. It was temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.