Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent years, most companies haven't yet begun to take advantage of it. This is especially true when you're investing in search engine optimization. Although the benefits of social media might not be immediately obvious, they are vital for SEO support. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time. Whenever people tweet, like or comment on the content that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you build to your site. These social signals are used by search engines to determine the quality of content. This allows search engines to know what people find most useful and what their algorithm deems as high-quality. If something has a high amount of social engagement the content can be identified.

2.) Link Building
It's past the period when you could just solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way by creating high-quality content that is linked-worthy. How do you reach websites that are willing to link to your website, even if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media can help you put your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. People who connect your content to their friends, further increasing the influence of your content.

3) The amplifying of content
You can create all the good-quality content that you wish to, but it won't gain much traction without amplification. Marketing via email is a great way of amplifying content but it's only going to be able to reach the people on your marketing list. You can reach new audiences through social media. If you publish your content to your followers, they will spread it to their own followers if they find it helpful. They will also recommend your content to their followers, thereby increasing your reach. You'll also get relevant traffic through inbound linking social signals, as well as brand recognition, all of which can be utilized by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and شراء ساعات مشاهدة يوتيوب Signals
Brand image and recognition can inform search engines a lot about the quality of your site and the degree to which it should be trusted in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. Co-citations can be created through social media , which can help improve Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media profiles since a while, which means they now appear on results pages for search engines. This allows your business to be displayed in search results for your branded searches on more than just your own website. It's even better. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your website to be ranked higher in search. It was only temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.