Five Reasons Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to profit from it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits are not immediately obvious. Out of the numerous reasons why you should consider social media as part of your online strategy Here are five reasons why it is essential to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long years now. When people tweet, like or comment on the content it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your website. Search engines evaluate these social signals and alexa ترتيب المواقع consider it an index of quality when ranking the content. This is a method for search engines to determine the most popular content and what their algorithm deems as high-quality. If a piece of content is receiving lots of engagement on social media, it can be instantly indexable.

2.) Link Building
There are no more days of going out and asking for websites to link to yours. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in by hand by creating high-quality content which is relevant to linking. How can you get your content to websites which are willing to hyperlink to your website, even if they are thought to be "unnatural"? Social media is the solution. Social media allows you to present your content in front of relevant groups of people who may be convinced to link to it when it's worthy of linking to. These people may also connect your content to their network which increases the power of your content.

3) Content amplification
You can write all the excellent content you'd like to however it will not gain an enormous amount of attention without amplification. Marketing via email can be an effective method to increase the reach of your content , but it can only reach those in your marketing list. Social media lets you reach new audiences with your content. If you send your content out to your followers, they'll spread it to their own followers in the event that they find it helpful. They will also be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand awareness and can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines may use your brand's reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. This is what Google refers to as co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Since search engines are able to index social media sites and display them up in search results pages. This lets your brand show up on search results when you type in branded search queries , which is more than just your company website. This is even better. Individual tweets from Twitter were once indexed and displayed in search results. This enabled your content to rank higher in the search results. This was just temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.