5 Reasons Social Media Is Essential For SEO

What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly expanding channel of marketing that many companies have only started making use of in the past couple of years, yet it's essential to utilize it particularly if you're investing resources into search engine optimization. Setting up and managing social media accounts are extremely crucial to support SEO efforts, even though the benefits may not be immediately apparent. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. When people tweet, like, comment or share the content they like, this is called a social engagement. A piece of content with more social engagements will show higher social signals. Search engines evaluate these signals from social media, and use them as an element of quality when evaluating content. This allows search engines to decide the content that people are most interested in and what algorithm they believe to be good quality. If something receives lots of engagement on social media it will be immediately identified.

2.) Link Building
It's long gone of going out and soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs have to create links in the traditional way and create content of high-quality that is link-worthy. What is the best way to reach websites that will link to your content, if they are considered "unnatural"? Social media is your answer. Social media allows you to expose your content to of the right people, who could be attracted to link to it when it's worthy of linking to. They will also promote your content to others increasing your influence.

3) Content amplification
You can make all the good-quality content that you wish to, but it won't gain much traction without amplification. Email marketing is great method to boost content but it will only be able to reach the people on your list of marketing contacts. Social media lets you connect with new audiences through your content. If you post your content to your followers, they will spread it to their own followings when they find it useful. This will allow them to share your content with their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic including inbound links, social signals and brand awareness All of these are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages for شراء مشتركين يوتيوب some time now which means that they show up in the search results pages. This allows your business to show up in search results for branded queries that are not restricted to your website. However, it's even more than that. Individual tweets from Twitter were previously indexed and appeared in search results too providing another method for your website to be ranked in the search results. The service was temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.