Five Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear this a lot from current and prospective clients. Social media is an incredibly expanding marketing channel that many companies have only just begun taking advantage of in the past couple of years, yet it's crucial to make use of in particular if you're putting funds into SEO. While the benefits of using social media may not seem immediately apparent, they are vital for SEO support. Out of the numerous reasons to consider the use of social media in your strategy for online Here are five reasons why it's crucial to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some years now. A social engagement happens when people like, تزويد متابعين تويتر comment, share, or tweet about content. A piece of content that has more engagements on social media will show higher social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating the quality of content that people are able to use over what their automated algorithm determines to be good quality. A piece of content can be immediately indexed in the event that it's receiving lots of social interaction.

2.) Link Building
It is long past the moment when you could simply get links from other websites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media allows you to put your content in front of the right people, who could be in a position to influence them to link to your content when it's worthy of linking to. Those people will also share your content with their networks and increase the reach of your content.

3.) Content Amplification
You can write all the excellent content you'd like to however it will not gain any traction without amplifying it. Sure, email marketing can be an effective way to boost content, but it can only reach the people in your database of marketing. Social media lets you connect with new audiences through your content. Once you share your content, the people who follow you will also be able to share it with their followers if they find it useful. These people will then share your content with their followers, thereby increasing your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition All of which can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's trust and help with branded searches.

5) Social Indexing
Search engines have been indexing social media sites since a while, which means they now show up in results pages for search engines. This allows your brand to be listed in search results on search queries that are branded and not limited to your company website. It's even better. Tweets that were individual from Twitter could be indexed and displayed in the search results. This enabled your content to be ranked higher in the search results. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.