Five Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. Although social media has been an increasing marketing channel over the last few years, many companies haven't yet begun to make use of the potential of it. This is especially true to consider if you're planning to invest in search engine optimization. While the benefits of using social media may not seem immediately apparent, they're essential for SEO help. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. A piece of content with more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating the content that people consider useful over what their algorithm decides is of good quality. A piece of content can be immediately indexed when it's getting a lot of engagement on social media.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links using the old method: make top-quality content that's relevant. How can you get your content to websites that are willing to link to your site, if the request is considered "unnatural"? Social media is the way to go. Social media lets you expose your content to relevant audiences who may be willing to link to your content, when it's worthy of linking to. People who spread your content among others and increase your reach.

3) The amplifying of content
You can write all the top-quality content you like however, it will not get much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, زيادة متابعين تويتر but it'll only reach those in your marketing database. The possibility of reaching new audiences is through social media. After you have shared your content, your followers will also be able to share it with their followers in the event that they find it helpful. They will then be able to share it with their followers, further increasing your reach. You'll also get relevant traffic and inbound links social signals, inbound linking, and brand recognition and are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Sensibilization and زيادة متابعين تويتر Brand
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media will help improve the trust Google has in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles since a while and this means that they show up in results pages for search engines. This allows your business to show up in search results that include branded search queries that are not limited to just your own website. However, it's even more than that. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your content to rank higher on the results of a search. The program was only temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.