Five Reasons Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI, we get lots of questions from our potential and current clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun using in the last couple of years, yet it's very important to leverage in particular if you're putting resources into search engine optimization. Creating and managing social media accounts are important for supporting SEO initiatives, but the benefits of social media aren't always apparent. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. Social engagements occur when users like, share or share tweets about a piece of content. Content with more social engagements is likely to have more social signals. Search engines evaluate the social signals they receive, and use it as an element of quality when evaluating content. It's a way to determine what content people find useful over what their automated algorithm determines to be good quality. A piece of content could be quickly indexed if it's receiving a lot of social interactions.

2) Link Building
The days of asking for websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs must do link building by hand - create high quality content that is worthy of linking. How do you reach out to websites who are willing to link to your content, when you ask them directly, which would be considered "unnatural"? Social media is the solution. Social media allows you to expose your content to of the right people, who could be convinced to link to it if it's worth linking to. These users will then spread your content among others increasing your influence.

3) Content Amplification
You could create any good-quality content that you wish to, but it won't gain much traction without amplification. Sure, email marketing is an excellent way to increase the reach of your the content, شراء ساعات مشاهدة يوتيوب but it'll only reach those in your database of marketing. You can also reach new audiences through social media. Once you share your content, the people who follow you will spread it to their networks should they find it valuable. These people will then be able to share it with their followers which will increase the reach of your content. In return, you gain a lot of relevant traffic and inbound links, as well as social signals and brand awareness All of which are used by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site and how much it is believed to be in its ranking algorithms. Alongside boosting your content social media can also help create brand شراء ساعات مشاهدة يوتيوب awareness. This is what Google refers to as a co-citation. These co-citations can be built via social media in order to increase Google's credibility and aid in search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for a few years now and this means that they appear on search result pages. This lets your company's brand be listed in search results on branded queries that are not exclusive to your site. It's even better. Tweets on their own from Twitter could be indexed and included in the search results. This allowed your website to rank higher on search. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.