5 Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been an increasing channel for marketing over the last few years, many firms haven't yet begun to take advantage of it. This is crucial if you are investing in SEO. While the benefits of using social media may not be immediately apparent, they are crucial to SEO support. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long period of time. If people tweet, شراء لايكات فيسبوك share, like or comment on a piece of content This is referred to as social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your site. These social signals are used by search engines to rank content. This is a method for search engines to determine what people find most useful and also what they consider to be as high-quality. The content you've created can be immediately indexed when it's getting a lot of social engagement.

2.) Link Building
Long gone are the days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links by using the traditional method of creating high-quality content that is relevant. How do you reach out to websites who are willing to link to your website, even if they are considered "unnatural"? Social media is the solution. Social media lets you expose your content to of relevant groups of people who may be influenced to link to it when it's worthy of linking to. These users will then spread your content among others and increase your reach.

3.) Content Amplification
The quality of your content is, it's unlikely to achieve much success without amplification. Marketing via email is an excellent method of amplifying content but it's only going to reach people in your list of marketing contacts. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they will also share it with their personal followings If they are satisfied with the content. The people who share it will recommend your content to their followers, increasing the reach of your content. In addition, you'll gain relevant traffic, inbound linking social signals, as well as brand awareness and are used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's name and reputation to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your web page and also assist with search queries that are personalized.

5) Social Indexing
Since search engines are able to index social media accounts these profiles are now showing up in search results pages. This lets your company's brand be displayed in search results for specific queries that aren't exclusive to your site. It gets even better. Individual tweets from Twitter were once indexed and shown in search results, too giving another opportunity to ensure your content's ranking in search. This was just temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.