Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear this a lot from the current and potential clients. Social media is a rapidly expanding marketing channel that many companies have only just begun using in the last few years, however it's crucial to make use of when you're investing resources in SEO. Creating and managing social media accounts is crucial to support SEO efforts, although the benefits may not be immediately evident. From the myriad of reasons to think about social media as a part of your strategy for online There are five main reasons why it is essential for زيادة استماعات ساوند كلاود SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long years now. Social engagements occur when people comment, like or share a tweet about a piece of content. The more social engagements your content has, the more social signals you build to your site. Search engines measure these signals from social media, and then use them as an index of quality when ranking content. This is a way for search engines to know the content that people are most interested in and also what they consider to be good quality. If something has a high amount of social interaction it will be immediately indexable.

2) Link Building
The days of going out and asking for websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating top-quality content that's relevant. How do you reach websites who are willing to link to your website, even if the request is thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it if it is worth linking to. These people may also share your content with their networks which will increase the impact of your content.

3.) Content Amplification
The quality of your content is, it's unlikely to be popular until you amplify it. Email marketing can be an effective method to increase the reach of your content but it's only going to be able to reach the people on your list of marketing contacts. It is possible to reach new audiences through social media. After you have shared your content, those who follow you will share it with their following should they find it valuable. The people who share it will be able to share your content with their followers, which will increase your reach. You will also gain relevant traffic and inbound links, social signals, and brand recognition and can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines much about the credibility of your site's content and how much it is respected in their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. Google calls this co-citation. Making these co-citations with social media can help increase Google's trust in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they appear in the search results pages. This allows your company to appear on search results when you type in branded searches on more than just your company website. It's more than that. Tweets on their own from Twitter were once searchable and displayed in search results. This allowed your site to be more prominent in the results of a search. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.