Five Reasons Social Media Is Essential For SEO

What does social media have to in relation to SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only started to take advantage of over the last few years. However, it's very important to leverage - especially if you're investing resources in search engine optimization. Setting up and managing social media accounts is important for supporting SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time now. A social engagement is when users like, share or share tweets about content. The more social engagements your content gets, the greater social signals you can build for your site. Search engines analyze these social signals and use them as an indicator of quality when ranking the content. This allows search engines to decide what content people consider to be most valuable and what their algorithm deems top-quality. If a piece of content receives lots of engagement on social media the content can be indexable.

2) Link Building
The days of asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithm SEOs have to do link building by hand - create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is your solution. Social media lets you publish your content to interested audiences who might be willing to link to it, in the event that it's worth linking to. They will also promote your content to their friends and increase the reach of your content.

3.) Content Amplification
No matter how top-quality your content is, it will not get much traction until you amplify it. Email marketing can be great method to boost the content you create, but it won't get to those on your marketing list. The possibility of reaching new audiences is through social media. Once you share your content, those who follow you will be able to share it with their followers in the event that they find it helpful. They will also share your content with their followers, thereby increasing your reach. In return, you gain lots of relevant traffic and inbound links, as well as brand recognition and social signals These are all used by search engines in determining content quality.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines may use your brand's name and reputation to determine the credibility of your website and شراء مشتركين يوتيوب how trustworthy it must be in their ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google calls this co-citation. These co-citations can be built by using social media to boost Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they show up in search result pages. This lets your company's brand be displayed in search results for specific queries that aren't restricted to your website. This gets more effective. Individual tweets on Twitter were once indexed and shown in search results too - enabling another way to get your content noticed in search. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.