5 Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? MWI receives this information a lot from prospective and current clients. Social media is a fast growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years, but it's essential to utilize it particularly if you're investing funds into SEO. Setting up and managing social media accounts are extremely important for supporting SEO efforts, even though the benefits of social media aren't always evident. Out of the numerous reasons you should think about social media as a part of your overall strategy to be online Here are five advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time now. When people tweet, like or comment on the content, this is called a social engagement. A piece of content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to rank content. This allows search engines to decide the most popular content and also what they consider to be good quality. If something is receiving lots of social shares the content can be indexed.

2.) Link Building
It's past the period when you could just get links from other websites. Google's Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating good quality content that is pertinent. How do you get in touch with websites that are willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media is your answer. Social media lets you expose your content to relevant audiences who may be willing to link to it, if it is worth linking to. People who promote your content to their networks which increases the power of your content.

3) Content Amplification
You can create all the high quality content you want however it will not gain an enormous amount of attention without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it can only be able to reach people who are in your marketing database. Social media enables you to reach new audiences with your content. If you post your content to your followers, they will also share it with their personal followings in the event that they find it helpful. They will also share your content with their followers, increasing your reach. As a result, you get a lot of relevant traffic and inbound links, as well as branding awareness and social signals These are all used by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Recognition and alexa ترتيب المواقع Signals
The brand's identity and reputation can inform search engines many things about the quality of your website as well as the extent to which it can be respected in their ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. This is what Google calls a co-citation. Co-citations can be created through social media to improve Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now, which means they now appear in the search results pages. This allows your business to be displayed on search results when you type in branded search queries on more than the site of your business. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results too giving another opportunity for your website to be ranked in search. That was only temporary for a couple of months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.